about
Life has taken me on an extraordinary journey leading to my professional development from creative operations management, digital media production, art directing, and business consulting to ultimately becoming an expert in brand development.
Today, I perform as a Creative Director who focuses on audience building for brands online in the digital landscape.
Learn more about the hands-on experience and skill set that’s helped make an impact for small business entrepreneurs and nonprofits over the past 17 years.
Brand Marketing
Branding
- Market Segmentation
- Audience Profile
- Brand Positioning & Messaging
- Brand Personality, Voice, & Tone
- Vision, Mission, Objectives Alignment
- Brand Strategy
- Brand Value
- Omni-Channel Marketing
Content Marketing
- Articles
- Infographics
- Guides
- Explainer Videos
- Podcast
- Newsletter
- Stories / Snippets
Process
- Research
- Ideation
- Planning
- Production
- Publishing
- Managing
- Reviewing
- Improving
- Repurposing
Relationship Marketing
- Networking Events
- Association Participation
- Referral Programs
- Collaboration, Cosponsorships, & Partnership Marketing
- Event Hosting
- Community Engagement
Social Marketing
- Audience Building
- Influencer Collaboration
- Content Planning
- Content Production
- Profile Optimization
- Social Campaigns
- Channel & Platform Tailoring, Targeting, & Optimization
- Trend Identifying
Platforms:
- YouTube
- TikTok
Lead Generating
Inbound
- Sales Landing Pages
- Subscription Popups
- Banners
- Ads
- Giveaways
- Forms
- Quizes
- Referral Programs
Outbound
- Cold-calling
- Direct Email
- Mass Direct Mail
Operations
- CRM & Contact Management
- Touchpoint Marketing
Email Marketing
- List Building
- Segmentation and Targeting
- Email Personalization
- Tagging
- Automation
- Email Journeys & Series
- Click Rate Optimization
- Open Rate Optimization
- Security
- Deliverability
- Branding
- CRM Database Syncing
- Email Lead Generating
- Direct Email Templates
- Signature Marketing
Technogies
- MailChimp
- ActiveCampaign
Field Marketing
- Territory Planning
- Organization Type Target Marketing
- Door-to-Door
- Awareness, Engagement, & Conversion Objectives
- Community Activism
SEO
- Quality Content Creation
- Content Structure (H1, H2, +)
- Backlink Building
- Semantics
- EEAT
- YLYM
- Media Meta
- Performance Optimization
- Engagement Improvement
- Site Structure
- Schema
- Keyword Optimization
- Domain Authority Building
- User Experience
Event Marketing
Hosted
- Live Streaming
- Showcase
- Panel Discussion
- Interviews
Visited
- Tradeshows
- Presentations
- Conferences
Platforms
- EventBrite
- MeetUp
- Facebook Events
- Zoom
- Restream
- Facebook Live
Direct Sales
- Goal Setting & KPI Management
- Pipeline Management
- Cold-Calling
- Appointment Setting
- Need Assessment & Pre-Qualifying
- Pitching, Demos, & Presentation
- Contract
- Closing
- Service Delivery
- Relationship Management
- Retention
Direct Mall
- Mass Mail
- Material Development (flyers, letters)
- Touchpoint Planning
Ads
Google Ads
- Campaign Management & Ad Series
- Ad Group Segmentation
- Page Quality Optimization
- Budget & ROI Optimization
- Lead Tracking
- Ad Copywriting
- Ad Visual Optimization
- Ad Optimizations
- Remarketing
- Keyword Targeting & Optimization
- Goal Setting
- Google Ad Grants
Social & Display Ads
- Social Channel Campaign Tailoring
Campaigns
- Campaign Planning
- Purpose, Goals, Objectives, & KPIs
- Marketing Material Creation
- Touchpoint Series
- Segmentation, Targeting, & brand positioning
- Campaign Conversion Copy
- Campaign Objective Optimization and A/B Testing (awareness, engagement, conversions, etc)
- Campaign Funnels, Pipeline, and Journeys (Touch-points)
- ROI Optimization
Fax Marketing
- Ad Creation
- Touchpoint Planning
Value Marketing
- Consumer Behavior
- Audience Profile
- Audience Segmentation & Target Marketing
- Need Analysis
- Value Creation
- Value Proposition
- Benefits, Function, & Social Value Delivery
- Customer Lifetime Value
Graphic Design & Technology
WordPress
- Theme Management
- Plugin Management
- Post Types &. Custom Post Types
- Content Management
- Publishing
- Logging
- User Accounts & Access
- SEO in CMS
- Permalinks
- Taxonomy Management (Categories, Tags, & Custom Taxonomy)
- Backups
- Performance Improvement
- User Notifications
- Design (Gutenberg, Classic, & Elementor)
Host Management
- Cloudways
- Hostinger
- GoDaddy
Hosting
- Domain Management
- DNS Records
- CDN (Cloudflare)
- Performance Optimization (HTTP Requests, CPU, RAM)
- Storage
- Caching
Analytics
- Google Analytics
- ProveSource
- Social Analytics
- MonsterInsights
Project Management Tools
- ClickUp
- Microsoft Teams
- Trello
- Google Workspace
- Zoom
SEO Technology
- Google Search Console
- Yoast
- RankMath
- UberSuggest
- Google Keyword Planner
- LinkWhisper
- SurferSEO
- Keywords Everywhere
CRM
- ActiveCampaign
- Salesforce
- Hubspot
- Civi
- Memberpress
- Paid Memberships Pro
- Memberlite
- Hunter.io
- Google Calendar
- Calendly
- WP Forms
- Gravity Forms
- Ninja Forms
Automation
- Zapier
- IFTTT
- WP Fusion
- ActiveCampaign
- AutomatorWP
Email Technology
- ActiveCampaign
- MailChimp
- Mailerlite
- WP Mail SMTP
Market Planning & Research
- Google Search
- Semrush
- Moz
- HotJar
- UberSuggest
- Google Trends
- Pinterest Trends
- VidIQ
- Exploding Topics
- SparkToro
- SimilarWeb
- Google Alerts
- Feedly
- data.world
- BuiltWith
- Wayback Machine
- Helium 10
- JungleScout
- Google Form
- Pollfish
- Platform’s Analytics
Planning
- Funnelytics
Social Networking Tools
- Buffer
- SproutSocial
- HootSuite
- Flick
- Facebook Business Tools
- SparkToro
- lnk.bio
- Anchor.fm
- Google Web Stories
RSS Syndication
- Google News
- Apple News
- Podcast
Contracts
- Docusign
- DotLoop
- Adobe PDF
App Development
- Apple
- Google PlayStore
- Google Cloud
- Firebase
- BrowserStack
Payment Processor
- Paypal
- Stripe
More Top Plugins
- Elementor
- OptinMonster
- HotJar
- Advance Custom Fields
- WP Fusion
- BuddyBoss
- Woocommerce
- AffiliateWP
- OneSignal
- LearnDash
- Gamipress
- Amazon Polly
- Memberpress
- Easy Table of Contents
Content Creation
Design Software
- Illustrator
- Photoshop
- Premier Pro
- Audition
- Media Encoder
- InDesign
- Canva
- Kapwing
- Visme
Office Software
Microsoft Suite
- Word
- Excel
- PowerPoint
- Sheets
- Docs
Video Production
Video Pre-Production
- Ideation
- Keyword, Trends & Topic Research
- Casting & Scheduling
- Scripting
- Storyboarding
Video Production
- Cinematography
- Pre-recorded & Live Streaming
- Audio Recording
- Lighting
- Directing
Video Post-Production
- Editing
- Publishing
- Promotion
- Analytics Tracking & Review
- Engagement
Equipment Skills
- Cameras
- Lens
- Lighting Types
- Audio (Microphones and Recording Devices)
- Broadcast
- Studio
- Field
Content Type
- Events
- Scripted
- Pre-Recorded Shows
- Interviews
- B-Roll
- Showcase
- Commercial
Ask for examples or about portfolio
Audio Production
Podcast Pre-Production
- Ideation
- Keyword, Trends & Topic Research
- Casting & Scheduling
- Pre-recorded (Intros, Music, & Outro)
Podcast Production
- Audio Recording
- Live Event Recording (ClubHouse)
Podcast Post-Production
- Editing (Music & Discussion)
- Audio Engineering
- Publishing
- Promotion
- Analytics Tracking & Review
- Engagement
Listen to Podcast and View Marketing: Power to the Patient with Dr. Lillie
Promotional Page: Podcast Website Page
Graphic Creation
- Design Fundamentals
- Conceptualizing
- Brand Design
- Colors
- Design Elements & Composition
- Fonts
- Design Copy
- Proposition, positioning, & padding
- Brand Messaging and Communication
Photography
- Photography Fundamentals
- Lighting
- Color
- Composition and Framing
- Subject & Background
- Branding Communication
- Auto and Manual (Focus, Exposure, F-Stops, and ISO)
Writing
Content Copywriting
- Articles
- Press Releases
- Landing Page Sales Copy
- Ad Copy
- Social Posts
- Video Script
- Screenplay
- Profile & Listing Pages
- Website Pages
- Infographics Copy
Business Plan Writing
- Executive Summary
- Marketing
- Operations
- Financials
- Legal
- Social Responsibility
- Human Resources
Marketing Plan Writing
- Research
- Strategy
- Tactical & Implementation (Campaigns and Development)
- Task (Posts, Content, and Materials)
- Market Research & Analysis
- Macro
- Micro
- Meso
- Internal
- Competitive Analysis
- Segmentation, Audience Profile, & Target Marketing
- Brand Development & Positioning
- 8’Ps of Marketing
- Product, Service, Solutions, and Content Development
- Cost/Pricing Strategy
- Platform and Place Strategy
- Promotions and Sales Strategy
- Delivery and Channel Strategy
- Presentation Strategy
- People Strategy
- Process and Touchpoint Strategy
- Campaign Plans
- Marketing Funnel Mapping
- Focus
- Audience
- Awareness
- Traffic
- Engagement
- Conversion
- Onboarding
- Satisfaction
- Loyalty & Retention
- Advocacy
- Value
- Funnel Type
- Org
- Platform
- Channel
- Audience Segment
- Series
- Product, Service or Solution
- Campaign
- Content, Post or Pages
- Focus
Guide Production
Pre-Production
- Segmentation
- Brand Positioning
- Research
- Planning
Production
- Copywriting
- Proofing
- Branding
- Graphic Creation
- Legal Info
- Marketing CTA
Content Planning
- Content Research (Competitive Analysis, Content Analysis, Audience Research)
- Content Strategy
- Content Planning (segments, types, topics, etc)
- Marketing Objectives
- Publishing Ratio
- Content Schedule
- Frequency
- Production
- Publishing
- Promotion
- Market Funneling
- Channel Assessment
- Profile Assessment
- Series Assessment
- Campaign Assessment
- Post Assessment
- Analytics Tracking & Review
Web Design
- Web Design Fundamentals
- Page Builders (Elementor, Divi, and Gutenberg)
- Site Organization
- Content Organization
- Themes
- Widgets
- WordPress Settings
- Custom Sidebars
- Breadcrumbs
- Menu Bar
- Design Elements (Video, Graphics, Photos, Copy, Audio, and Interactive Elements)
- Light HTML
- Table of Contents
- Looping
- Custom Post Types (CPT)
- Advanced Custom Fields (ACF)
- Popups
- Forms (Quiz, Conditional Questions, User Registration, and More)
- Call-To-Actions (CTAs)
- Header & Footer
- Landing Sales Pages
- Website Pages (About, Content, Terms, and Privacy Policy)
- Shortcodes
- Embeds
- Continuous Scroll
- Light Schema
Newsletter Design
- Design Fundamentals
- Email Template Creation
- Segmentation, Tagging, Lists, and Groups
- Personalization (Dynamic Content)
- Email Automation
- Customer Journey, Touch-points, and Email Series
- CRM (Contact Management)
- Sales Pipeline Management
- Logging
- Call-to-Actions (CTAs) / Buttons
- Tracking and Analytics (Open Rate, Click-Through Rate)
- Marketing Tools (Conversion, Engagement)
- Email Tech Integrations
Interactive
- HP5
- Surveys and Quizzes
- Interactive Embeds
- Page Elements
- Buttons
- Communication Integrations (Messaging, Notifications, and Comments)
- Learning Platform (Learn Dash)
- Membership Access
Data & Information
- Tables
- Search
- Content Organization (Content Structure, Permalinks, Table of Contents (TOCs), Taxonomy, and More)
- Meta Data
- User Management and CRM
- Advanced Custom Fields (ACF)
- Light API
Small Business Management
Research
Marketing Environments
- Macro
- Micro
- Meso
- Internal
Marketing Analysis
- Industry & Market Analysis
- Customer Analysis
- Competitive Analysis
- Cost Benefit Analysis
Ideation
- Marketing Indicators
- Problem Solving
- Brainstorming
- Feasibility Study
Planning
- Objectives
- SMART Goal Setting
- Strategy
- Tactics
- Tasks
Development
- Systems
- Processes and Value Creation
- Lean Management
- Procedures
- Guidelines
- Rules
- Resources & Core Competencies
- Talent (Coaching)
- Knowledge
- Budget
- Technology (Tools & Automation)
- Managing Contraints & Optimization for Value
- Budgeting
- Time
- Talent
- Value Building
- Brand
- Revenue
- Core Competencies
- Other Assets
Implementation
- Production
- Product
- Service
- Solution
- Content
- Publishing and Value Delivery
- Promotion and Campaign Management
- Event Management
Monitoring and Tracking
- Data Collection
- Recording Management
- Logging Information
- KPI Tracking
- Adjusting and Optimizing
Review
- Feedback
- Results
- Objectives & Goal Review
- Analysis
Outreach Coordination
Contact Management
Contact Relationship Management
- Event Logging
- Data Collection
- Information Building for Value Proposition
- Audience Profile
- Needs & Wants
- Objections
- Alternatives / Competitors
- History Tracking
CRMs
- Salesforce
- ActiveCampaign
- Sheets/Excel
Pipeline Management
- Sales Stages
- Research
- Pre-Qualifying
- Appointment Setting
- Need Assessment
- Pitching, Demos, and Presentation
- Closing
- Value Delivery
- Relationship Success Management
- Contact Strategy
- Touchpoint Frequency
- Timeline
- Pitching Strategy
- Scripting and Messaging
- Pain-point and problem recognition
- Value Proposition & Solutions
- Objection Planning
- Follow-up planning
Journey Management
Marketing Touchpoints
- Value Delivery (drip campaigns, teasers, and experiences)
- Target Marketing
- Brand Positioning and Communication
- CTAs and Prompts
- Information Collecting
- Sequencing and Process
- Mapping
Funnel Management
Management
- Improving Target Audience Size
- Optimizing Conversions
- Tracking Metrics
Funnel Tools
- Audience
- Awareness
- Traffic
- Engagement
- Conversions
- Onboarding
- Satisfaction
- Loyalty and Retention
- Advocacy
- Value
Outreach Strategy
- Audience Place (territory, platform, or channel) Plan
- Audience Segment Plan
- Channel Analysis
- Methodology
- Materials
- Scripting
- Marketing Strategy
Team Leading
Project Management
- Resource Management
- Timeline & Scheduling
- Deliverables
- KPIs
- Constraint Adjusting
Operations Management
- System Management
- Process
- Management
- Improvement
- Problem Solving
- Value Delivery
- Guidelines and Procedures
- Asset Protection
Talent Leading
- Coaching
- Development
- Assignment
- Support
- Performance Improvement
- Accountability
- Contribution
- Talent Value Building
- Employee Value Proposition
- Healthy Culture Management
EXPERIENCE AND EDUCATION
June 2021 - CurrentGrowing Non-Profit
Leader in starting nonprofit with a talented team of journalists. Currently, entrusted as an executive board member overseeing branding, mission guidance, and publishing platform.
Feb 2021 - CurrentIncreasing Brand Recognition
April 2022First Product Launch
Retail Brand Business Owner
Launched ecommerce massage oil brand on Woocommerce, Amazon, and traditional channels. Streamlined selling operations to direct and referral selling channels for better margins.
View portfolio items.
June 2018-June 2020Aligning with Community Needs
In charge of brand awareness, outreach, and marketing of 4 programs to nonprofits and referral organizations across the state via field, social, email, website, and other traditional marketing channels. Created plans, designed content including marketing materials, ran campaigns, and brought solutions to service providers via one-on-one appointment meetings and group presentations.
Learn More.
April 2017 - June 2018Marketing Small Businesses
Responsible for communicating Yelp's marketing value in competitive advertising industry to small business owners to help them grow their business and produce revenue for the company.
Yelp has one of the top sales training programs in the country, which led me to be more successful in communicating brand value to customers, clients, and audiences.
Nov 2013 - CurrentBuilding Clients' Value
Build CRM of real estate clients, performed touchpoint marketing to cultivate relationships, and managed real estate process from contract to close.
My earlier real estate career consistent of working for brokerages including Bailey & Hunter Realty and Go Home to Atlanta Realty. after training at Keller Williams. Now, I'm a self-sponsoring Managing Broker and currently run referral
2013Building Leads
Acquired post-license sales training from top brokerage agency and begin my real estate career.
Oct 2010 - Sept 2012Enrollment to Graduate
MBA - Nova Southeastern University
Graduate of MBA program. Studied advanced business administration role principles including strategic market planning, digital marketing, lean management operations, accounting with 10k report analysis, financial analysis, and business law. Performed strategic case studies and acquired hands-on experience with local organizations applying advanced consulting principles.
01 Jan 2022Secondaty Label
Lean Management Consultant - Grad Intern
NSU Intern assigned to improve processes using lean management principles. The project included outlining processes, identifying improvements, and creating visual maps that eliminate waste in process & improve the value delivered to the team's supporting staff and audiences.
2015 - 2021Building Entrepreneurial Brands
Freelance Brand Designer & Consultant
Ran freelance graphic design business where I provided services including, photography, videography, and website design. Built portfolio and improved client relationship skills by consulting based on client's needs, outputting quality deliverables, and providing expert insight on brand development.
June 2012 - Nov 2012Cultivating Video Skills
Digital Production Assistant - Student Employement
Employed at NSU under student employment as a digital media production assistant. Responsible for filming and editing videos from interviews, events, presentations, and tv series. Managed video content archives and equipment to support departments across campus.
Oct 2011 - Sept 2012Supporting Psychology Office
Consulting psychology office on branding and outreach.
Aug 2004 - Dec 2009Enrollment to Graduate
BBA - Florida Atlantic University
Studied marketing and management while learning to further develop IT skills, creative writing, and graphic design. Centered electives on arts such as screenwriting and acting.
Aug 2005 - Dec 2009Dual Enrollment
AA - Graphic Design Technology
Dual enrolled in college while at FAU to learn graphic design. This furthered my enjoyment of brand design, photography, web design, graphic design, and more digital arts.
Jan 2005 - Oct 2006Secondaty Label
Performed day-to-day operational management duties from retail store presentation, product placement, promotions setup, team management, sales goals management, customer resolution, opening & closing store, and inventory management.
Designed by Dante Steward, MBA
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